New Construction 101: Hogan Homes Hosts New Construction Training for Realtors

On September 17th and 18th, Hogan Homes held a two-day event, “New Construction 101,” to educate realtors about the home-building process and what sets Hogan Homes apart. The event offered realtors a mix of classroom learning and hands-on field training, giving them the knowledge and tools to better assist clients, particularly with new construction and houses for sale in Aransas Pass. Day one focused on classroom instruction, while day two offered a practical field experience.

Day 1: Classroom Learning – Building a Strong Foundation

The first day of the training focused on laying the groundwork with essential information. Realtors were welcomed into a classroom setting, where they learned about the intricacies of the home-building process. The session was led by industry veterans, including Steven Emerson, VP of Production at Hogan Homes, and Kelsey Renteria, Sales Manager.

The realtors explored several key topics:

Common Fears When Selling New Construction

Realtors addressed common client concerns about new construction, including timelines, customization options, and handling unexpected issues during the build. Understanding these fears helps realtors guide clients confidently through the process.

Background and Sales Process

The sales process was introduced, where realtors learned about the differences between custom and production builders. The session covered topics like selecting the perfect lot, understanding lot premiums and restrictions, and understanding homeowners’ associations (HOAs). Realtors also explored the steps of the contract process and financing options available to buyers. The session also covered how to qualify buyers and the steps involved in getting a home from contract to construction.

The Build Journey

The training also covered the Build Journey, where realtors were taken through the entire process of building a home – from the initial selection appointment to the final walk-through. They learned about the essential meetings between the builder, buyer, and realtor at different stages of construction, such as pre-construction, frame walks, orientation walks, and the final inspection.

Contract Process

The contract process was explained in detail, covering how contracts are drawn specifically to the lot and how homes are engineered with upgrades. Realtors were also reminded of their role during the contract appointments and the importance of managing buyer expectations throughout the journey.

Meetings Between Builder, Buyer, and Realtor

Realtors learned the importance of regular meetings during construction, such as pre-construction appointments, frame walks, and final inspections. These meetings ensure all parties are aligned and any issues can be addressed early on.

Contract to Permit – Buying a “To Be Built” Home

This session highlighted the process of getting from contract signing to obtaining permits. Realtors learned about engineering, financing, and the critical steps required before construction can officially begin, including the necessity of proper certifications and windstorm insurance in coastal areas.

Guidelines for Onsite Visit

Hogan Homes emphasized safety and preparation for visiting construction sites. Realtors were advised to wear appropriate clothing – closed-toe shoes and comfortable attire – as they would be walking through active job sites, inspecting slab pre-pours, framed homes, and completed houses.

Pros for Buying New Construction

An important training segment was dedicated to understanding the advantages of buying new construction homes. Realtors were equipped with key points to communicate to their clients, including:

• Customization Opportunities – Buyers can personalize their homes to their taste, choosing finishes, layouts, and other options.
• Energy Efficiency – New homes built by Hogan Homes incorporate the latest in energy-efficient technology, leading to lower utility bills and a smaller carbon footprint.
• Warranty – New homes include warranties that protect buyers from unforeseen repairs, offering peace of mind.
• Enhanced Resale Value – Homes built to modern standards typically have better resale value, making them a wise investment.
• Low Maintenance – Since everything is brand new, there’s less concern about maintenance issues compared to older homes.
• Up-to-date Codes and Standards – New homes comply with the latest building codes, ensuring safety and efficiency.
• Modern Design – Buyers can enjoy contemporary layouts, fixtures, and designs that cater to current trends and lifestyles.
• Newer Neighborhoods – Often located in newly developed communities, these homes have modern amenities and infrastructure.

Day 2: Field Training – Hands-On Experience

On the second day, realtors moved from the classroom to the field, where they observed the construction process firsthand. This hands-on experience allowed them to see different stages of home construction, offering insight into the materials and methods Hogan Homes uses to build high-quality homes.

Field Observations Included:

• House Wrap and Siding Comparisons – Realtors saw how Hogan Homes protects its structures from the elements and the different siding options available to clients.
• Insulation and Radiant Barriers – They learned about the materials used to enhance energy efficiency, such as insulation types and radiant barriers that help regulate indoor temperature.
• PEX Piping and Post-Tension Cables – These important components were discussed, highlighting their role in ensuring a durable and reliable home.
• Engineering Specific to Coastal Areas – Given Hogan Homes’ presence in coastal regions, special attention was paid to windstorm certifications and soil sample analysis, which are vital for the longevity and safety of the homes.
• Custom Features and Options – Realtors were shown the variety of custom features that clients can choose from, making each Hogan Home unique.

Why Realtor Expertise Matters

The knowledge gained from this training is important for several reasons:

• Building Client Trust – Knowledgeable realtors can confidently guide clients through the home-buying process, earning their trust.
• Informed Decision-Making – Understanding the construction process enables realtors to help clients make informed decisions, whether they’re buying new construction or reselling a home.
• Market Positioning – Familiarity with the unique offerings of Hogan Homes allows realtors to effectively market these properties, highlighting their strengths.
• Client Education – Realtors can educate clients on potential maintenance issues, energy efficiency, and the benefits of new construction, enhancing the overall buying experience.
• Addressing Concerns – With a solid understanding of the builder’s practices, realtors can address any client concerns with factual and reassuring information.

The “New Construction 101” training was a success, equipping realtors with the expertise they need to excel in their roles. By understanding the construction process and the unique advantages Hogan Homes offers, realtors are better prepared to serve their clients and guide them through the exciting journey of buying a new home, including finding houses for sale in Aransas Pass.

For more information about Hogan Homes and their commitment to quality construction, visit Hogan Homes.